As well as the theories mentioned above, i also found some quotes which can be related to our trailer.
John Fiske (1988) ‘attempts to structure some order into the wide range of texts and meanings that circulate in our culture for the convenience of both producers and audiences’
This quote relates the theory provided by Todarov as it relates to different stages within a piece of media, in this case the horror trailer. And as i have shown above our trailer does not follow the conventional steps to a trailer, but it does include them. This enables the audience to understand the media text but at the same time as being slightly confused